You also need to consider search engines and this is a skill in itself. When looking for a particular product or service, it is estimated that 85% of people will start at a search engine. However, there are literally millions of web pages registered with search engines, and most people only look at the first twenty or so sites suggested by the engine criteria. Getting your company in these first twenty is a difficult task, but not impossible.
Gybol have a high success rate of getting sites, not only in the top twenty, but in the top ten and in some cases, top five. Working with search engines is an ongoing task that has to be carefully and constantly monitored and reviewed.